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  2. 師資陣容
  3. 專任師資
  4. 凌豪杰 Ho-Keat Leng

凌豪杰 Ho-Keat Leng

職稱：助理教授

學歷：Doctor of Philosophy in Business and Management, University of South Australia

專長：Sports Marketing, Social Media Marketing, Retail Management

聯絡方式：03-5715131分機 71508

信箱：lenghokeat@mx.nthu.edu.tw

 一、經歷

  • Visiting Scholar, University of Georgia, Unites States (2023-2024)
  • Assistant Professor, Nanyang Technological University, Singapore (2011-2023)
  • Senior Academic Staff, Republic Polytechnic, Singapore (2007-2011)
  • Head of Department, PSB Academy, Singapore (2006-2007)
  • Lecturer, Temasek Polytechnic, Singapore (2000-2005)
  • Personal Assistant to Managing Director, Kinokuniya Book Stores of Singapore, Singapore (1999)
  • Sales & Marketing Executive, Pansing Distribution, Singapore (1998)
  • Business Development Manager, Kinokuniya Book Stores of Singapore (1994-1997)

二、獲獎

  • 2023 International Conference on Business Administration Honourable Mention Award
  • 2020 Emerald Literati Awards, Highly Commended Paper in International Journal of Sports Marketing and Sponsorship
  • 2018 Excellence in Teaching Commendation Award, Nanyang Technological University
  • 2017 Best Paper Award (Honorable Mention) in Journal of Global Sport Management
  • 2017 Patricia Cranton Outstanding Scholars Program Award
  • 2016 International Conference on Business, Economics, Social Sciences & Humanities Best Presentation Award
  • 2016 International Conference on Engineering, Technology and Management Best Paper Award
  • 2016 Koh Boon Hwee Scholars Award (Honoured Faculty), Nanyang Technological University
  • 2013 International Conference on Asia Pacific Business Innovation & Technology Management Outstanding Paper Award

三、學術著作目錄

  1. 期刊論文(中、英文)

  1. Sim, A., & Leng, H.K. (2024). Country-Of-Origin Effect in the Marketing of Sports Shoes among University Students. Athens Journal of Sports, 11(2), 105-118.

  1. Leng, H.K., Yap, D., Thangavelu, L., & Phua, Y.X.P. (2023). Effect of Gender and Celebrity Status of Models in Printed Advertisements on Promoting Physical Activity. Journal of Physical Activity & Health, 20(12), 1125-1132.

  1. Leng, H.K., Phua, Y.X.P., Lin, Y.C., Richelieu, A., Sato, S., & Teo-Koh, S.M. (2023). An Examination of the Role of Gender in Athlete Endorsement Effectiveness. Journal of Business Administration, 48(3), 1-12.

  1. Toh, B., Leng, H.K., & Phua, Y.X.P. (2023). Effect of Colours on Sponsor Recall. Asia Pacific Journal of Marketing and Logistics, 35(4), 797-808.

  1. Phua, Y.X.P., Pyun, D.Y., & Leng, H.K. (2022). Cognitive Distortions and Problem Gambling in Sports Betting. Journal of Gambling Issues, 50, 6-20.

  1. Leng, H.K., Phua, Y.X.P., Pyun, D.Y., Kwon, H.H., & Lin, Y.C. (2022). Differences between Gamblers and Non-Gamblers on Sports Betting Websites. Journal of Gambling Studies, 38(3), 753-766.

  1. Ong, W.H., & Leng, H.K. (2022). Social Media Marketing Strategies of Football Clubs: Limitations of Social Influence. International Journal of Technology and Human Interaction, 18(1), 1-10.

  1. Leng, H.K., & Phua, Y.X.P. (2022). Athletes as Role Models during the COVID-19 Pandemic. Managing Sport and Leisure, 27(1-2), 157-161.

  1. Tseng, W.Y., Chiu, W., & Leng, H.K. (2021). A Comparative Study of Consumers’ Intention to Purchase Counterfeit Outdoor Products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies, 28(3), 162-176.

  1. Sadeghi, S., & Leng, H.K. (2021). Self-Presentation of Iranian Football Players on Instagram during the 2018 World Cup. Soccer & Society, 22(5), 502-510.

  1. Chiu, W., & Leng, H.K. (2021). The Experience of Sport Tourists at the Formula 1 Singapore Grand Prix: An Exploratory Analysis of User-Generated Content. Sport in Society, 24(3), 373-395.

  1. Leng, H.K., Ibrahim, M.R., Low, Y.H., & Phua, Y.X.P. (2021). Effect of Social Environment on Brand Recall in Sports Video Games. International Journal of Gaming and Computer-Mediated Simulations, 13(1), 1-11.

  1. Leng, H.K. (2020). National Pride and Perceived Excitement at the 2009 Asian Youth Games. Asian Sport Management Review, 15, 17-22.

  1. Pyun, D.Y., Cho, H., & Leng, H.K. (2020). Applicability of Belief Measures for Advertising to Sponsorship in Sport. International Journal of Sports Marketing and Sponsorship, 21(2), 351-369.

  1. Leng, H.K., Phua, Y.X.P., & Yang, Y. (2020). Body Image, Physical Activity and Sport Involvement: A Study on Gender Differences. Physical Culture and Sport, 85, 40-49.

  1. Chiu, W., Won, D., & Leng, H.K. (2019). The Relationship between Sport Involvement, Perceived Event Prestige, and the Intention to Attend Annual Spectator Events: Moderating Effects of Gender and Past Experience. Asia Pacific Journal of Marketing and Logistics, 31(5), 1405-1421.

  1. Chung, H.J., Leng, H.K., & Park, C. (2019). A Foucauldian Analysis on Discourse in Primary School Physical Education Classes in Singapore. Physical Culture and Sport, 83, 1-15.

  1. Leng, H.K., Wu, X., & Zhong, D. (2019). Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. International Journal of Asian Business and Information Management, 10(3), 49-60.

  1. Cheong, C., Pyun, D.Y., & Leng, H.K. (2019). Sponsorship and Advertising in Sport: A Study of Consumers' Attitude. European Sport Management Quarterly, 19(3), 287-311.

  1. Teo, L.X., Leng, H.K., & Phua, Y.X.P. (2019). Marketing on Instagram: Social Influence and Image Quality on Perception of Quality and Purchase Intention. International Journal of Sports Marketing and Sponsorship, 20(2), 321-332.

  1. Leng, H.K., & Chiu, W. (2019). The 27th SEA Games Myanmar 2013: A Facebook Perspective. Sport in Society, 22(3), 449-461.

  1. Leng, H.K., & Pyun, D.Y. (2018). Development of a Scale to Measure Gamer Experiences in Sport Video Games. International Journal of Sport Management and Marketing, 18(5), 417-429.

  1. Koh, J.Y., & Leng, H.K. (2017). Marketing Sport Coaching Services on Social Network Sites: An Examination of Social Influence and Country-of-Origin Effect. Managing Sport and Leisure, 22(5), 390-399.

  1. Leng, H.K. (2017). Sponsor Recall in Sports Events of Short Duration: Empirical Evidence from Swimming Competitions. International Journal of Sports Marketing and Sponsorship, 18(2), 138-148.

  1. Kim, Y., & Leng, H.K. (2017). Effectiveness of In-Game Advertisement: An Examination of Repetition Effect, Brand Familiarity and the Relationship between Gaming Skills and Advertising Execution. Journal of Global Sport Management, 2(1), 42-64.

  1. Chiu, W., & Leng, H.K. (2017). Let’s Go Cycling: An Analysis of Tourists’ Experience on Online User-Generated Content. International Journal of Tourism Cities, 3(1), 30-42.

  1. Leng, H.K., & Wee, K.N.L. (2017). An Examination of Users and Non-Users of Self-Checkout Counters. International Review of Retail, Distribution and Consumer Research, 27(1), 94-108.

  1. Chew, S.S., & Leng, H.K. (2016). The Role of Social Influence in Purchasing Sports Apparels. Athens Journal of Sports, 3(4), 275-284.

  1. Lee, A., & Leng, H.K. (2016). The Marketing of the 2014 Formula One Singapore Grand Prix on Facebook. Pamukkale Journal of Sport Sciences, 7(3), 14-22.

  1. Leng, H.K. (2016). Sponsorship in the 28th SEA Games: Sponsor Recall, Purchase Intention and Sponsors’ Corporate Image. International Journal of Conceptions on Management and Social Sciences, 4(3), 10-12.

  1. Chiu, W., & Leng, H.K. (2016). Consumers’ Intention to Purchase Counterfeit Sporting Goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36.

  1. Wang, C.K.J., Leng, H.K., & Kee, Y.H. (2015). Use of Facebook in Physical Activity Intervention Programme: A Test of Self-Determination Theory. International Journal of Sport Psychology, 46(3), 210-224.

  1. Leng, H.K. (2015). Beckham vs Fandi: The Effectiveness of Local Sports Celebrities in Advertisements. Journal of Media & Mass Communication, 2(1), 44-47.

  1. Chiu, W., & Leng, H.K. (2015). Is that a Nike? The Purchase of Counterfeit Sporting Goods through the Lens of the Theory of Planned Behaviour. Choregia, 11(1), 79-94.

  1. Leng, H.K., Kuo, T.Y., Baysa-Pee, G., & Tay, J. (2015). Singapore 2010 Youth Olympic Games and National Pride: An Examination of Differences between Spectators and Non-Spectators. Sport, Business and Management, 5(1), 21-30.

  1. Leng, H.K., Kuo, T.Y., Baysa-Pee, G., & Tay, J. (2014). Make me proud! Singapore 2010 Youth Olympic Games and its Effect on National Pride of Young Singaporeans. International Review for the Sociology of Sport, 49(6), 745-760.

  1. Chew, S.S., & Leng, H.K. (2014). Marketing Sports Products on Facebook: The Effect of Social Influence. Physical Culture and Sport, 61(1), 65-73.

  1. Toh, C.Y., & Leng, H.K. (2014). Demographic Differences in Recall and Recognition Rates of In-Game Advertisements. Journal of Direct, Data and Digital Marketing Practice, 15(3), 187-196.

  1. Lok, X.F., & Leng, H.K. (2014). Let’s Go to the Park: Motives and Emotions Experienced of Park Goers in Singapore. The Online Journal of Recreation and Sport, 3(1), 10-17.

  1. Leng, H.K. (2013). Methodological Issues in Using Data from Social Networking Sites. Cyberpsychology, Behavior, and Social Networking, 16(9), 686-689.

  1. Leng, H.K. (2013). Cinderella Revisited: A Historical Perspective to Graduate Work in Retailing. Acta Universitatis Danubius Œconomica, 9(1), 181-194.

  1. Leng, H.K. (2012). Of Bats and Spiders: The Appeal of Comics to Adult Readers. Journal of Law and Social Sciences, 2(1), 196-200.

  1. Leng, H.K. (2012). Marketing Politicians on Facebook: An Examination of the Singapore General Election 2011. Studies in Business and Economics, 7(1), 101-109.

  1. Leng, H.K. (2012). The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. International Journal of Technology and Educational Marketing, 2(1), 14-25.

  1. Leng, H.K., Kang, S.Y., Lim, C., Lit, J.J., Suhaimi, N.I., & Umar, Y. (2012). Only for Males: Gendered Perception of Wrestling. Choregia, 8(1), 43-54.

  1. Leng, H.K. (2011). A Study on the Effectiveness of In-Game Advertisements. International Journal of Sport Management, Recreation & Tourism, 8, 65-80.

  1. Leng, H.K., Quah, S.L., & Zainuddin, F. (2010). The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games. International Journal of Trade, Economics, and Finance, 1(1), 1-5.

  1. 研討會論文(中、英文)

  1. Leng, H.K. (2024). Gender Differences in Gambling Behaviour in Singapore. Presented at Asian Conference on Psychology and the Behavioural Sciences. Toshi Center Hotel, Tokyo, Japan. 25-29 March.

  1. Leng, H.K. (2023). Public Communications by Government Agencies on Social Media: A Case Study of Central Narcotics Bureau in Singapore. Presented at Asian Conference on Media, Communication & Film. Kyoto Research Park, Kyoto, Japan. 10-13 October.

  1. Quek, J.J.C., & Leng, H.K. (2023). Social Media Marketing: A Comparison of Informative and Normative Influence on Instagram. Presented at Asian Conference on Asian Studies. Toshi Center Hotel, Tokyo, Japan. 19-22 May.

  1. Leng, H.K., Phua, Y.X.P., Lin, Y.C., Richelieu, A., Sato, S., & Teo-Koh, S.M. (2023). Role of Gender in Athlete Endorsements. Presented at International Conference on Business Administration. National Taipei University, New Taipei City, Taiwan. 12 May.

  1. Tan, X.E.Z., & Leng, H.K. (2023). Using Sport Science Terminology in Women’s Fitness Magazines: Effect on Perception of Quality and Purchase Intention. Presented at International Forum on Recent Advances in Management, E-Commerce, Global Economy and Social Sciences. Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan. 18-19 March.

  1. Leng, H.K. (2022). Effect of Familiarity on Shopping Website Navigation. Presented at International Aegean Symposiums. Ramada Plaza by Wyndham Izmir, Izmir, Turkey. 20-22 December.

  1. Leng, H.K., Phua, Y.X.P., Richelieu, A., Sato, S., Teo-Koh, S.M., & Lin, Y.C. (2022). Effect of Endorser’s Race in Advertisements. Presented at International Conference on Social Science, Applied Sciences, Economics and Management. Hotel Mystays Ochanomizu Conference Center, Tokyo, Japan. 10-11 December.

  1. Kawabata, M., Lin, Y.C., & Leng, H.K. (2022). A Chronological Investigation of Views on Hosting the Tokyo Olympics and Paralympics during the COVID-19 Pandemic. Presented at Asia-Singapore Conference on Sport Science. Holiday Inn Singapore Atrium, Singapore. 6-7 December.

  1. Leng, H.K., Phua, Y.X.P., Richelieu, A., Sato, S., Teo-Koh, S.M., & Lin, Y.C. (2022). Correlations between Visual Attention and Consumer Behaviour: An Exploratory Study with Sports Shoes and Apparels. Presented at International European Conference on Mathematics, Engineering, Natural and Medical Sciences. Mardin, Turkey. 22-23 February.

  1. Toh, B.Y.W., & Leng, H.K. (2021). Black, Red or Blue? The Effects of Colour on Sponsor Recall in Sport Event Advertisements: An Eye-Tracking Study. Presented at Asian Association for Sport Management Conference. Kasetsart University, Bangkok, Thailand. 19-20 August.

  1. Phua, Y.X.P., & Leng, H.K. (2021). A Comparison of Country-of-Origin Terminology and Country-of-Origin Effect in Sports Products. Presented at Asian Association for Sport Management Conference. Kasetsart University, Bangkok, Thailand. 19-20 August.

  1. Ang, D., & Leng, H.K. (2021). Effect of Models in Fitness Magazines on Visual Attention and Consumer Behaviour. Presented at Asian Association for Sport Management Conference. Kasetsart University, Bangkok, Thailand. 19-20 August.

  1. Leng, H.K., Chu, K.K., Lin, Y.C., & Phua, Y.X.P. (2021). Doing Research Ethically: Reflections on the Administrative Process. Presented at Association Internationale des Écoles Supérieures d’Éducation Physique Conference. Alberta, Canada. 7-10 June.

  1. Leng, H.K., Phua, Y.X.P., Ng, G.H.J., & Lin, Y.C. (2021). Research Ethics Approval Process: Characteristics and Unintended Outcomes. Presented at Asian Conference on Ethics, Religion & Philosophy. Tokyo, Japan. 29-31 March.

  1. Ong, X.E.C., & Leng, H.K. (2021). Student-Teacher Conflict Resolution Strategies in Singapore’s Physical Education Classes. Presented at Asian Conference on Education & International Development. Tokyo, Japan. 22-24 March.

  1. Toh, B.Y.W., & Leng, H.K. (2021). Inside or Out? The Effect of Placement on Sponsor Recall in Advertisements. Presented at International Conference on Economics, Business and Marketing Management. Singapore. 24-26 February.

  1. Leng, H.K. (2020). Benefits and Limitations of Virtual Presentations. Presented at eLearning Forum Asia. The Chinese University of Hong Kong, Hong Kong, China. 7-8 December.

  1. Lim, V.L.C., & Leng, H.K. (2020). Decision Making – A Qualitative Study Examining the Factors Influencing Adoption of New Drugs. Presented at Management and Medical Sciences Interdisciplinary Conference. National Taiwan University, Taipei, Taiwan. 30 October - 1 November.

  1. Sim, H.X.A., & Leng, H.K. (2020). “Shoes from Japan must be of great quality!” : Country-of-Origin Effect in the Marketing of Sports Apparel. Presented at Yokohama Sport Conference. Pacifico Yokohama North, Yokohama, Japan. 8-12 September.

  1. Toh, B.Y.W., & Leng, H.K. (2020). Recall of Sponsors in Football Console Games. Presented at Yokohama Sport Conference. Pacifico Yokohama North, Yokohama, Japan. 8-12 September.

  1. Leng, H.K., Phua, Y.X.P., Pyun, D.Y., Kwon, H.H., Cho, H., & Lin, Y.C. (2020). An Examination of Online Sports Gambling Using Theory of Planned Behaviour. Presented at International Conference on Management Science and Industrial Engineering. Osaka International Convention Center, Osaka, Japan. 7-9 April.

  1. Phua, Y.X.P., & Leng, H.K. (2019). An Exploratory Study on Sports Gamblers’ Cognitive Distortions. Presented at International Conference on Hospitality, Tourism and Sports Management. Osaka International House Foundation, Osaka, Japan. 28-30 August.

  1. Leng, H.K., Phua, Y.X.P., Pyun, D.Y., Kwon, H.H., Cho, H.T., & Lin, Y.C. (2019). Differences in Online Sports Gambling Viewing Behaviour between Gamblers and Non-Gamblers. Presented at Asian Association for Sport Management Conference. Juntendo University, Tokyo, Japan. 7-9 August.

  1. Leng, H.K., Phua, Y.X.P., & Lin, Y.C. (2019). An Examination of Sponsor Recall on Internet Broadcast of Sports Events. Presented at North American Society for Sport Management Conference. Sheraton New Orleans, Louisiana, United States. 29 May - 1 June.

  1. Lim, V.L.C., & Leng, H.K. (2018). Approaches to Understanding Physician Prescribing Decision Making Process. Presented at Transform MedEd Conference. Lee Kong Chian School of Medicine, Singapore. 9-10 November.

  1. Chiu, W., Won, D., & Leng, H.K. (2018). Sport Involvement, Event Prestige and Intention to Attend Annual Spectator Events: Moderating Effects of Gender and Past Experience. Presented at Sport Marketing Association Annual Conference. Omni Frisco Hotel, Dallas, Texas, United States. 24-26 October.

  1. Lim, V.L.C., & Leng, H.K. (2018). Diffusion of Innovation in Primary Care: A Review of the Literature on Factors Affecting Physicians’ Decision to Adopt New Medicine. Presented at SingHealth Duke-NUS Scientific Congress. Academia, Singapore. 21-22 September.

  1. Pyun, D.Y., Leng, H.K., & Cho, H. (2018). The Applicability of the Belief Scale about Advertising to Sponsorship in Sport: Evidence from Two Different Consumer Groups. Presented at European Sport Management Conference. Malmo, Sweden. 5-8 September.

  1. Leng, H.K., Thangavelu, L., & Phua, Y.X.P. (2018). An Examination of the Effectiveness of Celebrity Athletes in Promoting Physical Activity in Advertisements. Presented at International Conference on Economics, Society and Management. Grand Gongda Jianguo Hotel, Beijing, China. 5-7 July.

  1. Leng, H.K., & Phua, P. (2018). Body Image, Sport Involvement and Physical Activity: An Examination of Gender Differences. Presented at Asian Conference on the Social Sciences. Art Center Kobe, Kobe, Japan. 8-10 June.

  1. Leng, H.K. (2017). Sponsor Recall on Video Clips of Sporting Events: Effect of Visual Quality and Use of Headsets. Presented at Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences. Pacific Business Center, Taipei, Taiwan. 21-22 December.

  1. Leng, H.K., Yap, D., Phua, P., Park, C.M., & Chung, H.J. (2017). Advertisements Promoting Physical Activity: The Role of Model Gender. Presented at Asian Youth Sport Symposium. National Institute of Education, Singapore. 13-14 November.

  1. Koh, J.Y., & Leng, H.K. (2017). Marketing Sports Coaching Services: Assessing Trust on Social Network Sites and its Relation to Purchase Intention. Presented at Asian Association for Sport Management Conference. Yongpyong Resort, Pyeongchang, Korea. 20-22 July.

  1. Chung, H.J., Leng, H.K., & Park, C.M. (2017). Using Foucault’s Archaeological Lens to Examine Physical Education Classes in Primary Schools. Presented at Redesigning Pedagogy International Conference. National Institute of Education, Singapore. 31 May – 2 June.

  1. Chung, H.J., Leng, H.K., & Park, C.M. (2017). Physical Education Classes at Primary Schools in Singapore: Foucault, Episteme and Archaeology. Presented at World Congress of Sociology of Sport. National Taiwan Sport University, Taoyuan, Taiwan. 30 May – 2 June.

  1. Chiu, W., Tseng, W.Y., & Leng, H.K. (2017). Consumers’ Intention to Purchase Counterfeit Outdoor Products in Taiwan and Hong Kong. Presented at Mystique of Luxury Brands Conference. Royal Seoul Hotel, Seoul, Korea. 11-12 May.

  1. Leng, H.K., Wang, C.K.J., & Pyun, D.Y. (2016). Looking and Seeing: An Examination of the Relationship between Glance Duration and Sponsor Recall. Presented at International Conference on Business, Economics, Social Sciences & Humanities. Hotel Grand Pacific, Singapore. 12-13 December.

  1. Chiu, W., Leng, H.K., & Won, D. (2016). The Experiences of Sport Tourists at the Formula 1 Singapore Grand Prix: An Analysis of User-Generated Content on Social Media using Leximancer. Presented at Korean Scholars of Marketing Science International Conference. Yonsei University, Seoul, Korea. 12-13 November.

  1. Leng, H.K., & Pyun, D.Y. (2016). Development of a Scale to Measure Differences in Gamer Experiences in Sport Video Games. Presented at European Association for Sport Management Conference. Warsaw School of Tourism and Hospitality Management, Warsaw, Poland. 7-10 September.

  1. Leng, H.K. (2016). Sponsorship in the 28th SEA Games: Sponsor Recall, Purchase Intention and Sponsors’ Corporate Image. Presented at International Conference on Engineering, Technology and Management. Holiday Inn Singapore Atrium, Singapore. 15-16 July.

  1. Koh, J.Y., & Leng, H.K. (2016). Marketing Sports Coaches on Social Network Sites: The Effect of Social Influence on Perception of Quality and Purchase Intention. Presented at International Conference on Service Science and Innovation. National Taiwan University, Taipei, Taiwan. 22-24 June.

  1. Leng, H.K., Park, C.M., & Chung, H.J. (2016). Watching the Singapore 28th SEA Games: Spectators’ Consumption Pattern of Sports Events. Presented at International Symposium on Business and Social Science. Jeju KAL Hotel, Jeju Island, South Korea. 19-21 April.

  1. Leng, H.K., Pyun D.Y., Wang, J.C.K., & Kee, Y.H. (2015). Effectiveness of In-Game Advertisements: Gamer Competence and Recall Rate. Presented at 3rd Asia Pacific Conference on Global Business, Economics, Finance and Banking. Village Hotel Albert Court, Singapore. 17-19 July.

  1. Mohan, M., & Leng, H.K. (2015). Motivations of Football Fans in Singapore. Presented at 7th International Conference on Humanities and Social Sciences. BP Samila Beach Hotel and Resort, Songkhla, Thailand. 5-6 June.

  1. Leng, H.K. (2015). Effectiveness of Sponsorship in Swimming Competitions: An Application of Limited Capacity Model of Mediated Message Processing. Presented at Asian Congress of Applied Psychology. Concorde Hotel, Singapore. 19-20 May.

  1. Leng, H.K., & Yeo, X.Y. (2014). Me Joker, You Batman: Avatar Choice in DC Universe Online. Presented at Asia Pacific Conference on Global Business, Economics, Finance and Social Sciences. Village Hotel Albert Court, Singapore. 1-3 August.

  1. Chiu, W., & Leng, H.K. (2014). Fast and Furious: Analysis of the Singapore and Korean F1 Grand Prix Spectators’ Blogs. Presented at Global Marketing Conference. Marina Bay Sands, Singapore. 15-18 July.

  1. Chew, S.S., & Leng, H.K. (2014). “Do I Look Good in These?”: Social Influence in Purchasing Sports Shoes. Presented at Management Theory and Practice Conference. Kitakyushu International Conference Center, Kitakyushu, Japan. 4-5 April.

  1. Leng, H.K. (2013). The F1 SingTel Singapore Grand Prix: An Examination of the Core and Augmented Product. Presented at Global Sport Management Summit. Aletheia University, Taipei, Taiwan. 25-27 October.

  1. Leng, H.K., & Hopfl, H. (2013). Major Sporting Events and National Pride: A Comparison between the London 2012 Olympics and Singapore 2010 Youth Olympic Games. Presented at International Conference on Managing the Asian Century. Traders Hotel, Singapore. 11-13 July.

  1. Lok, X.F., & Leng, H.K. (2013). Let’s go to the park: An exploratory examination of park goers in Singapore. Presented at 1st UMS International Sports Science Conference. Universiti Malaysia Sabah, Sabah, Malaysia. 24-26 June.

  1. Leng, H.K. (2013). An exploratory study on the retail tenant mix of shopping malls in Singapore. Presented at 10th International Conference on Asia Pacific Business Innovation & Technology Management. Howard Civil Service International House, Taipei, Taiwan. 20-22 January.

  1. Leng, H.K. (2012). Of Bats and Spiders: An Examination of the Appeal of Comics. Presented at 1st Annual International Conference on Language, Literature & Linguistics. Hotel Fort Canning, Singapore. 9-10 July.

  1. Chew, S.S., & Leng, H.K. (2012). An Examination of Online Social Influence on Facebook. Presented at 2nd ASEAN Universities Conference on Physical Education and Sport Science. Universiti Putra Malaysia, Malaysia. 7-8 July.

  1. Leng, H.K. (2012). Effectiveness of Sports Sponsorship in Swimming Competitions. Presented at 2nd International Conference on Economics, Business and Marketing Management. Quality Hotel, Singapore. 26-28 February.

  1. Leng, H.K., Lim, L.A., Lew, D.N.M., & Lee, C.B.M. (2011). Effectiveness of Structured Certification Programme on Improving Facilitator Performance in Problem-Based Learning. Presented at Educational Research Association of Singapore Conference. Raffles Institution, Singapore. 8–9 September.

  1. Baysa-Pee, G.U., Leng, H.K., Kuo, T.Y., & Tay, J. (2011). “I Am Proud To Be Singaporean”: National Pride among Students in a Polytechnic in Singapore. Presented at 4th Redesigning Pedagogy International Conference. National Institute of Education, Singapore. 30 May - 1 June.

  1. Leng, H.K. (2011). Beckham vs Fandi: The Effectiveness of Local Sports Celebrities in Advertisements. Presented at International Conference on Social Science and Humanity. Grand Mercure Roxy Hotel, Singapore. 26-28 February.

  1. Leng, H.K. (2010). Training in the Retail Industry: Retailers’ Perspective. Presented at International Conference on Learning and Teaching. Grand Copthorne Waterfront Hotel, Singapore. 9-11 June.

  1. Leng, H.K., Baysa-Pee, G.U., Tay, J., & Chin, R. (2010). “I am an Open Book”: A Qualitative Study of Young Adults’ Leisure Behaviour Through Blogs. Presented at International Symposium on Hospitality and Leisure Management. I-Shou University, Kaohsiung, Taiwan. 12-15 May.

  1. Leng, H.K., Quah, I., & Zainuddin, F. (2010). The Obama Effect: An Exploratory Study on the Effectiveness of In-Game Advertisements. Presented at International Conference on Business, Economics and Tourism Management. Peninsula Excelsior Hotel, Singapore. 26-28 February.

  1. Tay, J., Leng, H.K., Baysa-Pee, G.U., & Chin, R. (2010). “I am an Open Book”: An Examination of Young Adults’ Leisure Behaviour Through Blogs. Presented at 9th Australia & New Zealand Association for Leisure Studies Conference. Hilton Hotel, Brisbane, Queensland, Australia. 2-4 February.

  1. Lew, M., & Leng, H.K. (2009). To What Extent Are Students’ Self and Peer Assessments Predictive of Their Classroom Performance Grades? Presented at 2nd International PBL Symposium. Republic Polytechnic, Singapore. 10-12 June.

  1. Leng, H.K., Ngiam, H.S., & Kuo, T.Y. (2009). Sports Celebrities as Role Models: Implications for Sports Education. Presented at 3rd Redesigning Pedagogy International Conference. National Institute of Education, Singapore. 1-3 June.

  1. Leng, H.K., Baysa-Pee, G.U., Tay, J., & Chin, R. (2009). “I am an Open Book”: Using Blogs in Leisure Research. Presented at 7th Asia Pacific Council on Hotels Restaurants and Institutional Education Conference. University of Nevada Las Vegas - Singapore Campus, Singapore. 28-31 May.

  1. Leng, H.K. (2008). Don’t Stress Me! A Study on the Causes of Stress among Lecturers in a Local Polytechnic. Presented at 5th International Conference on Teaching and Learning in Higher Education. National University of Singapore, Singapore. 3-5 December.

  1. Leng, H.K., Ngiam, H.S., & Kuo, T.Y. (2008). Limitations on the Use of Sports Celebrities in Influencing Consumption Behaviour. Presented at Classifying Disability & Sports Technology Conference 2008. Crowne Plaza Hotel, Singapore. 20-22 November.

  1. Leng, H.K. (2008). Zebras among Horses: A Study of the Working Experiences of Graduates in the Retail Industry. Presented at 11th Bi-Annual Conference of the International Society for the Study of Work and Organizational Values. Carlton Hotel, Singapore. 22-25 June.

  1. Tan, K., & Leng, H.K. (2005). Self and Peer Assessment as an Assessment Tool in Problem Based Learning. Presented at Problem-Based Learning Conference: Adaptive Strategies for Problem-Based Learning in a Supercomplex World. Temasek Polytechnic, Singapore. 15-16 March.

  1. Leng, H.K., & Tan, K.H.K. (2004). The Use and Limitation of Self and Peer Evaluation as an Assessment Tool in Problem-Based Learning. Presented at 3rd International Conference on Teaching and Learning in Higher Education. National University of Singapore, Singapore. 1-3 December.

  1. 專書、技術報告

  1. Leng, H.K., & Zhang, J.J. (Eds.). (2024). Sports Sponsorship and Branding: Global Perspectives and Emerging Trends. Abingdon, Oxon: Routledge.

  1. Leng, H.K., & Zhang, J.J. (2024). Emerging Trends in Sport Sponsorship and Branding: An Introduction. In H.K. Leng and J.J. Zhang (Eds.), Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (pp. 1-18). Abingdon, Oxon: Routledge.

  1. Leng, H.K. (2021). The COVID-19 Pandemic and its Impact on Grocery Retailing: A Singapore Case Study. In J. Lee and S.H. Han (Eds.), The Future of Service Post-COVID-19 Pandemic Volume 2: Transformation of Services Marketing (pp. 49-63). Singapore: Springer.

  1. Leng, H.K., Wu, X., & Zhong, D. (2021). Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports (pp. 92-105). Hershey, PA: IGI Global.

  1. Leng, H.K., & Phua, P. (2021). Eye Tracker Technology in Sports Sponsorship Research. In M. Khosrow-Pour (Ed.), Encyclopedia of Organizational Knowledge, Administration, and Technology (pp. 2278-2285). Hershey, PA: IGI Global.

  1. Leng, H.K. (2019). Sports Retailing. In H.H. Kwon (Ed.), Sport Marketing (pp. 217-233). Asian Association for Sport Management.

  1. Shonk, D.J., Won, D., & Leng, H.K. (2019). The Business of International Sport. In E.W. Macintosh, G.A. Bravo, & M. Li (Eds.), International Sport Management (2nd ed.) (pp. 281-295). Champaign, IL: Human Kinetics.

  1. Phua, Y.X.P., & Leng, H.K. (2019). An Update on the Marketing of the F1 Singapore Grand Prix Post 2014. In M.A. Dos Santos (Ed.), Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organisations (pp.91-109). Hershey, PA: IGI Global.

  1. Leng, H.K., & Hsu, N.Y. (Eds.). (2015). Emerging Trends and Innovation in Sports Marketing and Management in Asia. Hershey, PA: IGI Global.

  1. Leng, H.K. (2015). Analysing Blogs in Market Research. In A. Takhar-Lail and A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 118-136). Hershey, PA: IGI Global.

  1. Leng, H.K. (2014). The Marketing of the F1 SingTel Singapore Grand Prix. In M.A. Dos Santos (Ed.), Strategies in Sports Marketing: Technologies and Emerging Trends (pp. 29-39). Hershey, PA: IGI Global.

  1. Leng, H.K. (2014). An Update on the Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. In I. Lee (Ed.), Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions (pp. 191-205). Hershey, PA: IGI Global.

  1. Leng, H.K., & Leng, D. (2014). Marketing Higher Educational Institutions on Social Network Sites. In S. Mukerji & P. Tripathi (Eds.), Handbook of Research on Transnational Higher Education (pp. 175-188). Hershey, PA: IGI Global.

  1. Leng, H.K. (2013). The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. In P. Tripathi & S. Mukerji (Eds.), Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices (pp. 164-175). Hershey, PA: IGI Global.

  1. 專案計畫

  1. Effectiveness of Prevention of Drug Abuse Communications on Social Media (Principal Investigator), Ministry of Home Affairs (Singapore),  S$160,200, 2022-2024

  1. An Examination of Visual Cues in Sports Apparel Advertisements: Attractiveness and Perceived Expertise on Purchase Intention (Principal Investigator), National Institute of Education (Singapore), S$69,825, 2021-2023

  1. Exploring Sport Centre Users’ Experience and Consumer Retention with Flow Theory (Co-Principal Investigator), National Institute of Education (Singapore), S$50,000, 2020-2021

  1. Perceptions and Attitudes in IRB Application (Principal Investigator), Nanyang Technological University (Singapore), S$14,911, 2020-2021

  1. Leisure Nostalgia and College Students' Academic Self-Efficacy (Co-Principal Investigator), National Institute of Education (Singapore), S$20,000, 2019-2020

  1. Industry Study on Singapore’s Sport Coaching Sector (Co-Principal Investigator), Sport Singapore, S$47,703, 2019-2020

  1. An Examination on Pathological Online Sports Gambling using Theory of Planned Behaviour and Physiological Data from an Eye Tracker (Principal Investigator), National Institute of Education (Singapore), S$60,000, 2018-2020

  1. The Influence of Compulsory Volunteer Experience on Future Behavioural Intentions Academic Research Fund (Co-Principal Investigator), National Institute of Education (Singapore), S$70,000, 2018-2020

  1. Advertisements Promoting Physical Activity in Tertiary Educational Institutions: An Investigation on Model Effect Using Eye Tracker (Principal Investigator), National Institute of Education (Singapore), S$19,953, 2017-2018

  1. Discourse on the Physical Education Classes Formed within Primary School Students in Singapore (Co-Principal Investigator), National Institute of Education (Singapore), S$19,976, 2016-2017

  1. Recall of Sponsors in Swimming Competitions: A Study using Eye Tracker (Principal Investigator), National Institute of Education (Singapore), S$86,690, 2015-2017

  1. Sponsorship in SEA Games 2015 (Principal Investigator), Sport Singapore, S$5,570, 2015-2016

  1. Dimensions of Leader Behaviour in a Military Context: Perceptions of NSMen (Principal Investigator), SAF-NTU Academy, S$4,500, 2015-2016

  1. Effectiveness of In-Game Advertisements: Sport Video Gamer Perspective  (Principal Investigator), Ministry of Education (Singapore), S$26,416.67, 2014-2015

  1. Local sports celebrities in advertisements (Principal Investigator), Singapore Tote Board, S$1,500, 2008-2009

  1. In-Game advertisements (Principal Investigator), Republic Polytechnic, S$1,000,  2008-2009

  1. 其他

N.A.